looksmaxxing is like ancient alchemy. it looks like nonsense to most but when you're in the know it has instructions.
recipes, symbols, and allegories were deliberately obscured in ancient alchemy. that's what its like here.
like ancient alchemy, looksmaxxing is not empirical in the modern sense. but it's wisdom disguised as nonsense.
a diagram of the “green lion devouring the sun” could be a veiled reference to nitric acid dissolving gold, and an allegory for the soul’s transformation. likewise, when people talk about "you have a protruding mandible" it's actually instructions to start digging in your butt.