Appeal - specific characteristics of appearance that we tend to prefer in men/women (facial averageness, race, colouring, facial harmony, facial dimorphism, body, height etc.)
We use psl to understand how attractive a particular person is only using facial proportions, ratios like fwhr, facial thirds, ipd, chin to phil ratio etc. But it doesn't fully describes what women prefer in men.

Example of man with high psl but bad appeal

Highly attractive face according to psl measurements but very low appeal. Low averageness, overly masculine face, overly masculine body. No girl would simp over this guy.
Example of man with low psl but high appeal.

What is more important? Appeal or psl?
Both are important. You still need to have somewhat symmetrical face even if you have good appeal.
APPEAL IS EVERYTHING
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