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Having an “archetype” or generally known as an aesthetic can increase your SMV and make you more appealing. When you embody a strong, aesthetic archetype you will become hard to forget, look more harmonious and trigger subconscious attraction
THE KITCHENER ESSENCES
Developed by John Kitchener, this system breaks down feminine beauty into 7 core “essence types” where each one represents a specific visual style identity. Each woman has 1-2 dominant essences, sometimes 3.
Dramatic Essence
Facial Traits:
• Long, angular bone structure
• Sharp jaw, prominent cheekbones
• Deep set and intense big eyes
• Low facial softness
Body Traits:
• Long limbs
• Vertically dominant
• Narrow frame
Dramatics have a commanding, icy elegance that can be played to their advantage with intense powerful makeup, strong silhouettes and sleek tailoring.
Some style icons to use as inspiration are:
• Zoe Kravitz
• Tilda Swinton
• Grace Jones

Romantic Essence
Facial Traits:
• Rounded cheeks
• Full lips
• Bedroom/soft eyes
• Small nose compared to a full face
Body Traits:
• Curvy soft hourglass body
• Shorter limbs
• Rounded hips and bust
Romantics give off a sensual, warm and magnetic energy which pairs well with lush fabrics like silk and emphasis on their waist.
Style icons to imitate and take inspo from are:
• Marilyn Monroe
• Scarlett Johansson
• Salma Hayek

Ingenue Essence
Face Traits:
• Small features and short midface
• Wide set or doe eyes
• Upturned nose
• Cupids bow lips
Body Traits:
• Petite frame
• Short limbs, small hands/feet
• Soft joints
They have a soft, youthful and sweet doll like aura that suits pastels and cute accessories with light makeup and pink blush.
Style Icons to imitate:
• Elle Fanning
• Lilly Rose Depp
• Jennie Kim

Gamine Essence
Face Traits:
• Angular jaw or wide mouth
• High contrast features
• Mischievous and expressive eyes
Body Traits:
• Boyish frame
• Petite but not soft
• Agile posture
Gamines have a playful, rebellious look to them and have the leeway to look creative with their style like eccentric eyeliner, bangs and bold colours
Style Icons:
• Winona Ryder
• Audrey Tautou

Classic Essence
Face Traits:
• Balanced proportions
• Symmetrical features
• Medium sized everything
• Oval face shape
Body Traits:
• Balanced torso and limbs
• Moderate height, lean softness
• No exaggerated curves or lines
Classics have a refined, graceful and understated aesthetic which best suits tailored lines, monochromes and subtle makeup.
Style icons to take inspo from:
• Kate Middleton
• Grace Kelly
• Natalie Portman

Natural Essence
Face Traits:
• Larger features
• Broad or athletic bone structure
• Freckles or textured skin
Body Traits:
• Wider shoulders, long torso
• Athletic frame
• Larger hands or feet
Natural’s have a a grounded, friendly and casual confidence which best suits earth tones, beach style wavy hair and glowing skin.
Style icons to take inspo from are:
• Giselle Bündchen
• Jennifer Aniston
• Cameron Diaz

Ethereal Essence
Face Traits:
• Elongated, sometimes “unreal” feature
• Pale, translucent or glowing skin
• Hooded or almond-shaped eyes
• Delicate jaw with long neck
Body Traits:
• Slim, graceful, soft vertical lines
• Flowing movement
Ethereal’s have a mystical dreamy vibe that suits sheer layers and glimmering soft makeup.
Style icons to take inspo from:
• Cate Blanchett
• Florence Welch
• Anya Taylor-Joy

THE KITCHENER ESSENCES
Developed by John Kitchener, this system breaks down feminine beauty into 7 core “essence types” where each one represents a specific visual style identity. Each woman has 1-2 dominant essences, sometimes 3.
Dramatic Essence
Facial Traits:
• Long, angular bone structure
• Sharp jaw, prominent cheekbones
• Deep set and intense big eyes
• Low facial softness
Body Traits:
• Long limbs
• Vertically dominant
• Narrow frame
Dramatics have a commanding, icy elegance that can be played to their advantage with intense powerful makeup, strong silhouettes and sleek tailoring.
Some style icons to use as inspiration are:
• Zoe Kravitz
• Tilda Swinton
• Grace Jones

Romantic Essence
Facial Traits:
• Rounded cheeks
• Full lips
• Bedroom/soft eyes
• Small nose compared to a full face
Body Traits:
• Curvy soft hourglass body
• Shorter limbs
• Rounded hips and bust
Romantics give off a sensual, warm and magnetic energy which pairs well with lush fabrics like silk and emphasis on their waist.
Style icons to imitate and take inspo from are:
• Marilyn Monroe
• Scarlett Johansson
• Salma Hayek

Ingenue Essence
Face Traits:
• Small features and short midface
• Wide set or doe eyes
• Upturned nose
• Cupids bow lips
Body Traits:
• Petite frame
• Short limbs, small hands/feet
• Soft joints
They have a soft, youthful and sweet doll like aura that suits pastels and cute accessories with light makeup and pink blush.
Style Icons to imitate:
• Elle Fanning
• Lilly Rose Depp
• Jennie Kim

Gamine Essence
Face Traits:
• Angular jaw or wide mouth
• High contrast features
• Mischievous and expressive eyes
Body Traits:
• Boyish frame
• Petite but not soft
• Agile posture
Gamines have a playful, rebellious look to them and have the leeway to look creative with their style like eccentric eyeliner, bangs and bold colours
Style Icons:
• Winona Ryder
• Audrey Tautou

Classic Essence
Face Traits:
• Balanced proportions
• Symmetrical features
• Medium sized everything
• Oval face shape
Body Traits:
• Balanced torso and limbs
• Moderate height, lean softness
• No exaggerated curves or lines
Classics have a refined, graceful and understated aesthetic which best suits tailored lines, monochromes and subtle makeup.
Style icons to take inspo from:
• Kate Middleton
• Grace Kelly
• Natalie Portman

Natural Essence
Face Traits:
• Larger features
• Broad or athletic bone structure
• Freckles or textured skin
Body Traits:
• Wider shoulders, long torso
• Athletic frame
• Larger hands or feet
Natural’s have a a grounded, friendly and casual confidence which best suits earth tones, beach style wavy hair and glowing skin.
Style icons to take inspo from are:
• Giselle Bündchen
• Jennifer Aniston
• Cameron Diaz

Ethereal Essence
Face Traits:
• Elongated, sometimes “unreal” feature
• Pale, translucent or glowing skin
• Hooded or almond-shaped eyes
• Delicate jaw with long neck
Body Traits:
• Slim, graceful, soft vertical lines
• Flowing movement
Ethereal’s have a mystical dreamy vibe that suits sheer layers and glimmering soft makeup.
Style icons to take inspo from:
• Cate Blanchett
• Florence Welch
• Anya Taylor-Joy
